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Public and Press Relations is a core element of corporate communications. Often working alongside an existing agency, Caroline focuses on getting results for businesses who are looking to raise their profile. This usually means building bridges with relevant media, and supplying imaginative and compelling stories. Sometimes, Caroline is asked to assess PR effectiveness and implement a successful operational model. By focusing on business needs and results, clients experience tangible benefits within the timeframes set.
- press releases
- press conferences
- syndicated articles
- advertorial
- relationship management
- media list management
- media training
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CWA Corporate Communications 2006